About us

Our story

Who are we?

Who are we?

We are Antoine and Michael... and sport has always been part of our daily life. We love sport because it allows us to find pleasure and balance in our lives. Like many, we practice it in music, alone or with friends, we follow our run on Strava and we let ourselves be guided by our GPS on our bike or scooter.

That's why we created Shapeheart !

In the beginning...

In the beginning...

This whole sleeve magnetic detachable thing actually happened completely by accident. We were working on our armband cardio in order to offer a heart tracker that was more reliable than watches and more comfortable than chest belts. We had decided to integrate an optical sensor into armband, but we had the following problem: having the sensor against the skin and smartphone outside the jacket...
That's actually how the sleeve detachable magnetic system was born, and we quickly realized that this was what could revolutionize the smartphone accessories.

Designing quality products

Designing quality products

It was a real challenge to design and develop a good product. We quickly realized why the concept didn't exist before. 14 iterations were necessary to have in our hands the armband ideal: a system of magnets strong enough to hold its smartphone in place while allowing fluid access, without weighing down the armband, compatible with almost all smartphones and easy to produce.

The same was true for the design of the bike and motorcycle rack.

Our achievements

Our achievements

Shapeheart is at the beginning a small French startup, launched by enthusiasts. A start-up that won the FNAC 2016 jury prize, which became known by successfully running its Kickstarter campaign (nearly 1,000 products sold). Today, it is more than 4,000 points of sale in more than 20 countries, a range of about fifteen products and now several hundred thousand daily users.

Our vision for the future

Our vision for the future

Shapeheart aims to become the leading urban-outdoor accessory brand in Europe and beyond. We have been constantly expanding our range since we started our story in June 2017 with the armband magnetic:

- 2018: Magnetic sports belt
- 2019 : Magnetic Bike Mount smartphone
- 2020 : Magnetic holder for motorcycle and mirror (classic) smartphone
- 2021 : Magnetic holder for smartphone for sport bike, for rear view mirror (screwed) and for scooter dashboard.
- 2022: Support of smartphone PRO for bicycle and motorcycle handlebars, support for bicycle stem, support for spherical adapter and a support for motorcycle mirror cap.

In addition, and at the request of many of you we have marketed an extension arm to move your smartphone as you wish.

And it's not over... 😉

Discover our products